Case study
Barro
An identity and a shop that feels like the studio shelves: glaze colours as the only palette, and every product shot in the same north light.
Websites
Barro, a ceramics studio in Alcântara
2026
Design Inês Moura · Development Offcut · Photography Rita Salgado
The challenge
A ceramics shop whose products all look alike in a catalogue. The owner's worry: a website would flatten the handmade feel.
The approach
We shot every piece in the same north light on the same shelf, then built the shop around those shelves. Glaze colours became the only palette, so the site changes with the stock.
Shop live in 10 working days
Glaze palette: 9 colours
Online orders: 41% of sales after 3 months
The invoice · ex. VAT
Identity refresh Website design and build (Framer) Product photography direction Packaging stickers
Days
10 working days
Team
2 people
Price band
€8–15k
The price band is what the client actually paid, ex. VAT.
More work
Keep looking.
Identity
Pátio
A shape system cut from the courtyard’s floor tiles, used on menus, aprons and a neon sign that switches off at 23:00.
Books & print
Almanaque do Tejo
A 312-page almanac of the river: tide tables, recipes and ferry timetables, set in two colours on uncoated paper.
Books & print
Número
An annual report where every number sits on its own page, big enough to argue with.