Case study
Número
An annual report where every number sits on its own page, big enough to argue with.
Books & print
Fundação Número
2025
Design Tomás Reis · Data Joana Luz
The challenge
An annual report where the numbers were the story but no one would read a table. The client wanted something people would keep.
The approach
Each number got its own page, set big enough to argue with. Captions say what the number cost the organisation, not only what it grew to.
64 pages, 18 numbers
Read cover to cover by the board (they said)
Reused as a poster series
The invoice · ex. VAT
Report concept Editorial design Data graphics Poster adaptation
Days
15 working days
Team
2 people
Price band
€8–15k
The price band is what the client actually paid, ex. VAT.
More work
Keep looking.
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