Case study
Casa Tipo
A specimen book and a quiet identity for a foundry that wanted its typefaces to do the talking.
Identity
Casa Tipo, a type foundry
2024
Design Inês Moura, Tomás Reis
The challenge
A type foundry that wanted its typefaces to do the talking, and a catalogue that would not date.
The approach
The identity is the specimen: three weights, one size, plenty of space. The website sells licences from the same page that shows the type, so people never leave the typeface.
96-page specimen
4 typefaces, 1 grid
Specimen reprinted twice
The invoice · ex. VAT
Identity Specimen book Website type tester (Framer)
Days
24 working days
Team
2 people
Price band
€15–30k
The price band is what the client actually paid, ex. VAT.
More work
Keep looking.
Identity
Pátio
A shape system cut from the courtyard’s floor tiles, used on menus, aprons and a neon sign that switches off at 23:00.
Books & print
Almanaque do Tejo
A 312-page almanac of the river: tide tables, recipes and ferry timetables, set in two colours on uncoated paper.
Websites
Barro
An identity and a shop that feels like the studio shelves: glaze colours as the only palette, and every product shot in the same north light.